I am currently reading a book about the sustainable fashion revolution…more on that in another post. A statement jumped off the page at me today. Caryn Franklin, All Walks Beyond the Catwalk, gave this response when asked what are the greatest challenges to independent and ethical brands.“The consumer doesn’t really make any distinction between a small independent, who knows all of their suppliers and their workers individually and who cares about the end product, and a massive corporate [entity].–The consumer has prioritized cost and glossy veneer.”
Now while this was a discussion of the ready-to-wear market and the excesses of the consumers in that market, I couldn’t help but come to the defense of our customers. Call me crazy, but I believe sew-ers are different! I believe they do value the quality of the product above the cost. A trained sewist understands quality fabric AND quality construction. Whether s/he is buying fabric and a pattern or shopping ready-to-wear, those skills are at the forefront of her decision. Here at SBDF, we do our best to offer you the best of both worlds…a quality product at an affordable price.
I was recently asked by someone in the industry why we don’t offer a mid or promotional line of fabrics? My answer was instant…because we won’t do it! We won’t represent products that don’t meet our standard of excellence regardless of the possible gain or expansion of our business. This is not who we are.
We are staffed with professional fabric specialists who know and understand the products we offer. We do business with vendors with whom we have built up a trusting relationship. We don’t buy everything we see…we are very discriminating and bring to you only those fabrics that we think give you the greatest value for the price we charge. We don’t skimp…every order no matter how small or large, gets our full attention. We value our brand and know that you do too.
We’re working hard to make your online shopping experience better than ever and we are always open to suggestions. We hear all the time from customers who share our values. We respect your opinions rather than demean our customer to suggest that they don’t know the difference or don’t make a distinction between mass market and the product an independent source can bring to market. So call me crazy, but we think our customers know best!
Thank you all for your continuing support and don’t ever hesitate to let your voice be heard by commenting on this blog or sending us an email. We even take phone calls personally!