We name our fabrics for several reasons. First and foremost our customers enjoy it! Secondly, it serves as a convenient communication tool around the warehouse. If we said Judy, do we have anymore 70902? We would get a blank stare. But on the other hand if we said Judy, do we have any Hacienda left, she’d know the answer right away! Last week I overheard Sue on the phone with a customer. She said, I have no idea who comes up with these names sometimes!! Well, I knew right away which names she was referring to in our Autumn I mailer. And I know who came up with the ideas!
Since we name both buttons and fabric, we often feel creatively challenged to come up with new names. In August, I was working on catalog copy at home and asked my husband for help. When we bought the business years ago, we used to name many of the fabrics together, but I hadn’t asked his help in awhile so his mind was fresh!! the names ususally come about because the texture, color or combination of these attributes triggers a thought. Then its to Google or some other source to refine and romance the concept. So here are a couple Don came up with and the explanations behind the names.
“This reminds me of a field ready for fall harvest” ~Don
Cucurbit Any of various mostly climbing or trailing plants of the family Cucurbitaceae, which includes the squash, pumpkin, cucumber, gourd, watermelon, and cantaloupe.
The American HeritageÂ® Dictionary of the English Language, Fourth Edition.
“The texture on this piece is reminiscent of chrystallized minerals.” ~Don
This lead him to a search of black gems where he learned about drusy–a perfect description for this textural fabrication.
We’re always looking for new names for black solids…if you have suggestions, bring them on!